Music like most technological advances, has gone through many changes over the past 10 years. In fact the landscape of music, especially in South Africa, is completely unrecognizable from 5 years ago.
Music has gone from being easily identifiable, as in which genre it conforms to, to the creation of a whole host of new sub-categories.
I requested a couple of South African musicians and songwriters what their ideas were around the evolution of music. Based on newcomers ‘Smoking Gun,’ “Music is really a continuous fusion of past and future sounds. Our music is dependant on our individual influences. We feel that music evolves with every generation. We showcase that on the debut album.”
Music went from being easily identifiable, as with which genre it conforms to, to the development of lots of new sub-groups.
More youthful listeners, understandably gravitate to more contemporary music because they, like generations before them, look for music that they’ll recognize or oftentimes, music that identifies them.
Singer and television presenter Brandon October states, “Many artists have felt the shift. I talk to fellow muso’s and a few are battling to create. I believe the covid pandemic has already established an enormous impact on people’s psychological well-being. It’s as though the rug’s been brought out from under us and we are not necessarily sure any longer. I have been focusing on something within the last 24 months approximately and things are different now. People are trying to find things they are able to feel inspired and uplifted by. For many it’s music, art or perhaps baking. It’s as though we have gone to basics. From that aspect, it is a blank canvas so far as music goes.The excitement is writing something which connects with listeners.”
Seem advice bit simpler stated than can be done. Like a 26 years old, I can tell the way the music lamdscape has altered since i have would be a teen. Mainly to how technologies have affected music sales but additionally because of the prevalence of social networking. We went by using social networking tentatively, to presenting it daily to showcase nearly every facet of our way of life. Many musicians battled to maintain the tide and along the way got left out. Enter a brand new variety of celebrity the influencer.
Influencers like Mike Paul and KSI have ended up global superstars. Such is the strength of the web and music business are beginning to take serious notice. In the past of pop music, record labels would distribute their AnR (Artist & Repertoire) staff whose job it had been to uncover the following big act. This labored very well up to the web grew to become easier to use and set a spanner within the works.
People had discovered a method to have music given to these questions way they’d never experienced before. The working platform stored evolving and go forward to today, where we’ve increasingly more platforms vying for people’s attention.
‘Making music was certainly simpler in those days. Even media were more available to embracing homegrown talent. Something interesting has happened within the last five years approximately, in Nigeria as well as on a worldwide level. There is an upsurge of 80’s and 90′ music. Individuals are hungry for your type of music again.’ So states Martine, a singer from Gauteng.
It will likely be interesting to determine how music will evolve later on. Odds are it’ll have somwthing related to AI. But that is in my next feature. For the time being let us benefit from the latest release by Adele. We have anxiously waited lengthy enough.
Beatrice Cox is a writer and stylist with a passion for the intersection between biology, technology and design. High in Swedish Bali and Heritage, it travels around the world encouraged and informed a global perspective on the future of fashion and its relations with planetary health. She is currently working for a sustainable fashion label in Bali, Indonesia.