Beginning a podcast could be a daunting task, but could have significant value for the business. We spoke towards the podcast founders from Business Over Drinks – a podcast about business, entrepreneurship and much more (with alcohol) – was began and also the reasons for it.
Co-hosts Tern shares why he began this podcast and just how it helped him promote their own company SYNC PR and the co-host’s new book (title NSFW). While for brands, it may be different, although the benefits and cost from the podcast are certainly worth exploring
Here’s why a podcast can make sense for that business.
It is a growing format around the globe
Just as one early adopter is not a poor factor. This can be like the start of music or video streaming, everyone’s carrying it out, why don’t you. Online Podcasts are enjoying that exact same groundswell and developing a community of dedicated early adopters.
Though still within the infancy in the region, it’s growing in recognition and gaining supporters. This gives the opportunity to have the floor and be the pioneers for podcasts in the region.
Using data in America, the primary market slot online with regards to podcast consumption, we could see a strong to an exponential rise in the number of podcasts and listeners. The problem isn’t whether it has become of in Asia, however, if it’ll.
Selling your and yourself brand now is easier
Some think of it as shameless self-promotion, nevertheless, the platform results in being offered for your listeners and selling your brand incorporated within the content. Don’t produce 25-minute advertisements try not to be averse to promoting your brands or products.
Podcasts are better to eat wherever you are
The audio format helps it be better to digest when driving or provides you with whether learning or entertainment options when you’re taking trains and plus much more. This is an easy and simple, low-data usage option for many people.
Podcasts create communities
One of the most difficult things for brands to accomplish is to make a community. Utilizing their experience, it can help you connect simpler for your audience, but still, time gives you a means to really give your personality or values stick out.
However, that which you have begun to appear to understand is the fact that through podcasts, the rate of engagement will always be more than information. You’ll be able to produce a closer relationship along with your listeners through the fact they believe you are engaging them directly making use of your podcasts since they can hear your voices as well as the conversational tone from the content.
There is a similar trend to how social commerce is becoming a growth industry in the region as consumers want to create a connection with brands and sellers.
It is a ton of fun
Everyone wants to have fun. While this might not be the most professional or essential reason to start a podcast but is a really good one. If you have a passion for your industry or even just your brand, then you need to be shouting it from the metaphorical rooftops and letting people know what you got going on. Use it as an outlet to share it with the world.
So if you’re still not convinced, listen to a few podcasts that suit your interests to see how you feel. It might help you better understand the medium and it benefits it can have on your business.
You can find them on Spotify and Apple Podcasts, as well as most other major podcast platforms.
Beatrice Cox is a writer and stylist with a passion for the intersection between biology, technology and design. High in Swedish Bali and Heritage, it travels around the world encouraged and informed a global perspective on the future of fashion and its relations with planetary health. She is currently working for a sustainable fashion label in Bali, Indonesia.